Kuma Paw Bears
ToyMonster worked with me again for my toy product copywritingThe project
After working with me on their range of Jurassic World: Rebirth toys, ToyMonster knew which toy copywriter to turn to when they needed somebody to write an announcement post for social media about their new Kuma Paw Bear line of toys.
This is was a brand new toy range, yet to launch. So, before the actual products needed writing, they wanted to whip up some excitement first.
New Kuma Paw toy product copywriting
With this project, I had to stick to some rules that had to be included in the copy. It had to mention that they’re a new toy obsession, their size (5.5″), Food Edition (because more are coming) and, when talking about Kuma Paw Bears, they must sound like collector’s pieces.
Yes, they’re toys, but they’re also very much aimed at kidults who would want to show them off in a home gallery.
The social media copy
Are you hungry for your next obsession?
Then feast your eyes on the Kuma Paw!
These bears are full of character and bursting with mouth-watering, snack-inspired artistry that lets your taste do the talking.
There are six in the Food Edition collection:
🍕Mozarella Dreams (Pizza)
🍦Chillz (Ice Cream)
🐣The Crackening (Eggs)
🍱Inari (Sushi)
🍩Holey Bliss (Donut)
🍔Fryday Night (Burger)
But why stop at just one?
Each 5.5” bear is a work of art, designed to be collected, displayed and admired in your home gallery.
And just when you think you’ve sampled the full menu… think again.
A seventh, limited-edition Kuma Paw: Food Edition bear will be available soon!
Brilliant again, Matt
This is exactly what we were looking for to get the buzz going before the product launch!
You always know how to make the copy sound just how we want it.
Samantha Low, ToyMonster International
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