Get copy customers love and sells your toys like mad!
You’re not just selling to kids, you’ve got to engage parents too. If you struggle to add a bit of POP! WHIZZ! BANG! to your copy, work with a family-friendly toy brand copywriter, like me!
Why toy brands need a specialist toy industry copywriter
Selling toys isn’t like selling anything else.
You’re speaking to two audiences at once:
- Children with huge imaginations
- Parents who need to know it’s safe, educational and value for money
Specialist toy copy connects emotionally with kids while giving parents clear reasons to say yes, which means fewer hesitations and more sales – yippee!
From amazing website copy and gotta-have-it product descriptions, to must-open emails, you need copy that gets your audience buzzing about your toy and game line.
If you’re looking for a toy brand copywriter, that’s me!
Are you a toy company looking for a writer?
Then here are my four most popular copy services:
Website Copywriting
Stop visitors mid‑scroll and turn them into buyers with human, SEO‑friendly website copy.
Perfect for toy, family, sweets, drinks and fun brands that wanna sound human and rank on Google.
Blog Post Writing
Blogs that answer your customers’ “how do I…?” questions, boost SEO and sound like a person wrote 'em.
No flimsy advice, just useful posts that reach the right people.
Product Copywriting
From toys to drinks and retro sweets, I write product descriptions and launch copy that builds up the hype before, during and after launch.
Pick just the descriptions or go all‑in with bundles.
Email Copywriting
Regular emails that feel like a favourite mate dropping into your inbox – yes, please!
You stay top of mind and keep sales ticking over without losing whole afternoons staring at a blank screen.
Great brands I've written chatty stuff for
Hey, I’m Matt, a toy industry copywriter!
My distinctive human, chatty style has got me noticed by toy and family brands like LEGO, Beano, ToyMonster, Smyths Toys Superstores, Swizzels Sweets, Hampton Court Palace, TruffleShuffle and Universal Pictures.
If you’re looking for a copywriter for children’s brands who’s a wiz with wordplay and will give you a uniquely distinct personality, you only get that by working with me.
Dead good client feedback
They love working with a toy brand copywriter:
Your copy is just how we want it and always gets the buzz going before the product launch!”
“When I needed support for a client with a chatty tone of voice, Matt sprung to mind immediately!”
“You’ve done everything you were asked to do. I’m really impressed and the LEGO team are too.”
Need help writing toy and game copy?
Work with a fun, toy brand copywriter like me!
Fill in the form, email matt@indeliblethink.co.uk or call 07878464609
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