Get copy customers love and sells your toys like mad!
You’re not just selling to kids, you’ve got to engage parents too. If you struggle to add a bit of POP! WHIZZ! BANG! to your copy, work with a family-friendly toy brand copywriter, like me!
Why toy brands need a specialist toy industry copywriter
Selling toys isn’t like selling anything else.
You’re speaking to two audiences at once:
- Children with huge imaginations
- Parents who need to know it’s safe, educational and value for money
Personality-packed toy copy connects emotionally with kids while giving parents clear reasons to say yes, which means fewer hesitations and more sales – yippee!
From amazing website copy and gotta-have-it product descriptions, to must-open emails, you need copy that gets your audience buzzing about your toy and game line.
Proof that what I do works
Different brands, same outcome, human copy with a strategy behind it got results!
45%
Increase in newsletter open rates for Bloomsbury Speakers
350%
Boost in sign ups for Nikki Pilkington’s SEO Course
700%
Increase in client’s won through Attain Accountancy website
Get a load of my copywriting & content strategy services!
Check these out and let me know what you need:
SEO Website Copywriting
Dead good SEO-strong copy can drive traffic to your website and scroll-stopping words can make people buy your stuff.
Get yourself some of that!
Blog Posts & Content Strategy
Regular blogs boost your SEO, GEO & AEO and thought leadership cred.
Bolt on a content strategy and get 6-months of blogs mapped out too.
Other Copy & Content Writing
Do you need emails, case studies, award entries, product descriptions (and packaging), PPC ads, UGC scripts, writing?
You’ll find them here.
Communications & Content Plan
Get 3 months of clear, marketing activity planned and created for you.
From core messages to social posts, blogs, emails, PR and case studies.
If what you’re looking for isn’t here, visit my Services page or send me an email.
Great brands I've written chatty stuff for
Hey, I’m Matt, a toy industry copywriter!
Putting personality in my copy has got me noticed by toy and family brands like LEGO, Beano, ToyMonster, Smyths Toys Superstores, Swizzels Sweets, Hampton Court Palace, TruffleShuffle and Universal Pictures.
If you’re looking for a copywriter for children’s brands who’s a wiz with wordplay and will give you a uniquely distinct personality, you only get that by working with me.
Dead good client feedback
They love working with a toy brand copywriter:
Your copy is just how we want it and always gets the buzz going before the product launch!”
Samantha Low, Toymonster
“When I needed support for a client with a chatty tone of voice, Matt sprung to mind immediately!”
Dave Harland, Copy or Die
“I’ve read the copy you’ve done for me. I need to swear I’m afraid: I f***ing love it. I’m well impressed!”
Grace Grieve, Pink Labrador
Want copy that sounds great and gets you sales?
Work with a fun copywriter & content strategist like me!
Fill in the form, email matt@indeliblethink.co.uk or call 07878464609
Your contact details are for reply purposes only. They're not kept or sold to other parties (not even surprise birthday ones).
Full terms are in my Privacy Policy.

