Product Copywriting

Make whatever you're selling fly off the shelves!

Do you need a product copywriter?

It doesn’t matter if you’re selling toys for kids, vintage sweets or your latest craft beer, selling is flippin’ hard. It’s not just the product copy. It’s the press releases, pre-launch, launch and post-launch social media and email funnels.

And you can ask me for packaging copy too!

What kind of product description do you need?

There are two types to choose from:

Standard

The Standard option is what you’d usually have on your shop store, Amazon, etc. and consists of:

150-words, which includes:
Header
Description copy
List of features

These include everything in a short, snappy way and sell your product without a shedload of copy.

Price: £100

Master

Master PDs are if you want to go more in-depth (and can be used as social media posts too), these consist of:

400 words (max), which includes:
Header
Description copy
List of features

These can also be given to suppliers and distributors to use when writing their own PD for your product.

Price: £225

Email me now!

Let customers know about your product launch

Choose the bundle that’s right for you:

Launch Bundle

If you really want to hype up your new products, the launch option will get tongues wagging and fingers itchy:

1 x Product Description
1 x Launch Press Release
1 x Launch Social Media Post (or pre or post launch)
1 x Launch Email/Newsletter (or pre or post launch)

Make sure everyone knows you’ve got a new product out so they snap up it, not dilly-dally.

Standard: £400
Master: £650

All-in Bundle

Launch your new product by hyping it before, during and after launch day. You get:

1 x Product Description
2 x Pre-launch & Launch Press Release
2 x Pre, launch and post-launch social posts
2 x Pre, launch and post launch email/newsletter

Make sure it’s everywhere before and after, so people don’t forget to stick it in their shopping basket!

Standard: £800
Master: £1000

Email me now!

Product copy I’ve written

Helping my clients make sales:

I was approached to write product descriptions for a new range of Jurassic World toys. I also had to sign an NDA with Universal Pictures, I couldn’t say no to that, and the project was so much fun!

Roarsome copy for movie toys

Yep, THAT Swizzels. The legendary sweet company got in touch to ask me to create eleven new product names and write eleven fresh Swizzels product descriptions with loads of nostalgia thrown in.

Some pretty sweet PDs