Swizzels Matlow

I wrote a new batch of fun Swizzels product descriptions

The project

Having featured in my rethinkIT series, Swizzels got in touch asking me to add my twist on fun copy for a fresh new range of product descriptions for their relaunched shop. Oh, and they also asked if I could create new names for their gift boxes and hampers.

The result

I wrote eleven new Swizzels product descriptions, but, well, you’d be here all day if I showed you them all. So, I’ve picked two of my favourites for you to check out:

swizzels product descriptions
swizzels sweetshop favourites
swizzels sweetshop favourites
swizzels sweetshop favourites

Jonathan at Swizzels gave me free rein to be really creative and playful with the copy and they signed it off with no amendments!

Amazing!

So, now you’ve read them, make sure you get yourself to the Swizzels Shop to stuff your face with Love Hearts, Squashies, Palma Violets – the lot!

the good alliance, cat, indelible think, content writing

Matt, we absolutely loved working with you. These product descriptions are great fun.

Thank you so much!

Jonathan Dee, Swizzels

Want your copy to sound more human?

Work with a fun brand copywriter like me!

Fill in the form, email matt@indeliblethink.co.uk or call 07878464609

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