Product Descriptions Copywriting
Product copy that doesn’t just describe your products, it sells 'em!Don’t put up with your stuff not selling
You can have the best product in the world, but if your product description is dull, confusing or sounds like a similar product, people won’t buy.
They’ll scroll. They’ll hesitate. They won’t be arsed buying it.
Get product descriptions that does the selling for you
Your product descriptions have to:
- Make people fell that they can’t live without it
- Speak to your customers like a living, breathing human
- Answer the “Why should I buy this?” question fast
- Turn a little bit of interest into sales
If yours don’t do that, I can turn features into benefits your customers actually care about and write product descriptions that are so irresistible, your customers will click like mad!
What kind of product description do you need?
There are two types to choose from:
Quick Hit Sales Boost (150-words)
Refresh your product copy up to 150-words that includes:
- A compelling hook
- A 150-word, benefit-led product description
- Bullets that turn features into reasons to buy
- A persuasive call to action to make people buy
A short, snappy way to sell your product without a shedload of copy (150-words is enough for most products).
Price: £125
Big Sell Master Copy (400-words)
Give your product room to tell its story that includes:
- Up to 400 words of delicious, persuasive copy
- Stronger emotional hooks and storytelling
- Ideal for launches, hero products and social reuse
- Designed to keep people reading and buying
These can also be given to suppliers or distributors as a guide when writing their own product copy.
Price: £245
Let customers know about your product launch
If you’ve got a product launch your customers need to know about, I offer two bundle packages that’ll get your stuff in front of the people who need to see it the most:
Launch Bundle
If you really want to hype up your new products, the launch option will get tongues wagging and fingers itchy:
- 1 x Product Description
- 1 x Launch Press Release
- 1 x Launch Social Media Post (or pre or post launch)
- 1 x Launch Email/Newsletter (or pre or post launch)
Make sure everyone knows you’ve got a new product out before, during and after launch.
For 150-word PD: £400
For 400-word PD: £650
All-in Bundle
Launch your new product by hyping it before, during and after launch day. You get:
- 1 x Product Description
- 2 x Pre-launch & Launch Press Release
- 2 x Pre, launch and post-launch social posts
- 2 x Pre, launch and post launch email/newsletter
Make sure it’s everywhere before and after, so people don’t forget to stick it in their shopping basket!
For 150-word PD: £800
For 400-word PD: £1000
Product copy I’ve written
Helping my clients make sales:
I was approached to write product descriptions for a new range of Jurassic World toys. I also had to sign an NDA with Universal Pictures, I couldn’t say no to that, and the project was so much fun!
Yep, THAT Swizzels. The legendary sweet company got in touch to ask me to create eleven new product names and write eleven fresh Swizzels product descriptions with loads of nostalgia thrown in.
Do you need a product copywiter?
This lot did:
“Matt, we absolutely loved working with you. These product descriptions are great fun. Thank you so much!”
“Matt, I’ve read the copy and I need to swear I’m afraid: I f***ing love it. Honestly, f***ing love it!”
“Matt totally gets my chatty tone of voice, that’s why I’ve worked with him several times on my products.”
Great brands I've written chatty stuff for
Do you need product copywriting??
Work with a fun brand copywriter like me!
Fill in the form, email matt@indeliblethink.co.uk or call 07878464609
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