Product Descriptions Copywriting
Product copy that doesn’t just describe your products, it sells 'em!Don’t put up with your stuff not selling
You can have the best product in the world, but if your product description is dull, confusing or sounds like a similar product, people won’t buy it.
They’ll scroll. They’ll hesitate. They won’t be arsed buying it.
Get product descriptions that does the selling for you
Your product descriptions have to:
- Make people fell that they can’t live without it
- Speak to your customers like a living, breathing human
- Answer the “Why should I buy this?” question fast
- Turn a little bit of interest into sales
If yours don’t do that, I can turn features into benefits your customers actually care about and write product descriptions that are so irresistible, your customers will click like mad!
What kind of product description do you need?
There are two types to choose from with an optional bolt on:
Description Only
Refresh your product copy with either a short 150-word or longer 300+ word description, both of which include:
- A compelling hook
- Benefit-led description
- Features that give consumers reasons to buy
- Persuasive call to action
Short ones are ideal for shop stores, while longer ones can be repurposed as landing page copy or social media posts.
Product & Packaging
Just like the product only, you get the same benefits in the copy:
- A compelling hook
- Benefit-led description
- Features that give consumers reasons to buy
- Persuasive call to action
But to really tie everything together, you need packaging copy that complements the product.
Get that wrong and you’ll confuse your customers into clicking away.
Added Bolt-on Options
You can also add whatever bolt-on options you need, including:
- Social media posts
- Press release
- Email announcement
- Product FAQs
- Unboxing script
- Unboxing video
These all tie into any product launch, so you can choose what you do and don’t need.. And if you need someone to star in your unboxing video, I can do that too.
Product copy I’ve written
Helping my clients make sales:
I was approached to write product descriptions for a new range of Jurassic World toys. I also had to sign an NDA with Universal Pictures, I couldn’t say no to that, and the project was so much fun!
Yep, THAT Swizzels. The legendary sweet company got in touch to ask me to create eleven new product names and write eleven fresh Swizzels product descriptions with loads of nostalgia thrown in.
Do you need a product copywiter?
My clients loved how I made their products come alive!
“Matt, we absolutely loved working with you. Your product descriptions are great fun. Thank you!”
Jonathan Dee, Swizzels
“Matt, I’ve read the copy and I need to swear I’m afraid: I f***ing love it. Honestly, f***ing love it!”
Grace Grieve, Pink Labrador
“Matt totally gets my chatty tone of voice, that’s why I’ve worked with him several times on my products.”
Natasha Francis, TUVA
Great brands I've written chatty stuff for
Want copy that sounds great and gets you sales?
Work with a fun brand copywriter like me!
Fill in the form, email matt@indeliblethink.co.uk or call 07878464609
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