Get copy customers love and sells your toys like mad!

You’re not just selling to kids, you’ve got to engage parents too. If you struggle to add a bit of POP! WHIZZ! BANG! to your copy, work with a family-friendly toy brand copywriter, like me!

fun brand copywriter
funny copywriter, quirky copywriter, funny copywriting

Why toy brands need a specialist toy industry copywriter

Selling toys isn’t like selling anything else.

You’re speaking to two audiences at once:

  • Children with huge imaginations
  • Parents who need to know it’s safe, educational and value for money

Personality-packed toy copy connects emotionally with kids while giving parents clear reasons to say yes, which means fewer hesitations and more sales – yippee!

From amazing website copy and gotta-have-it product descriptions, to must-open emails, you need copy that gets your audience buzzing about your toy and game line.

Proof that personality in copy works

Different brands, same thing, showing their personality improved sales!

45%

Increase in newsletter open rates for Bloomsbury Speakers

350%

Boost in sign ups for Nikki Pilkington's SEO Course


700%

Increase in client's won through Attain Accountancy website

Copywriting services that work for your brand

Let me know if it’s a one-time thing or something more regular:

I need a one-off piece writing

One-off projects are ideal if you need website copy, blogs, product and packaging copy, case studies, emails, social posts or a Website SEO Audit without any ongoing commitment.

You pick what you need, I write it.

I need something regularly

I’ll write regular web pages, blogs, product copy, case studies, social posts, emails or whatever you need for you.

I do the hard work and you see the boost in engagement, traffic, leads and sales.

I'm an agency or design studio

Need a reliable agency copywriter you can drop into client projects? I work with agencies and studios that need chatty, human copy that’s brilliant and delivered on time.

White label or credited.

Great brands I've written chatty stuff for

chatty brand copywriter
lego logo 3
toy brand copywriter
hcp logo
fun brand copywriter swizzels

Hey, I’m Matt, a toy industry copywriter!

Putting personality in my copy has got me noticed by toy and family brands like LEGO, Beano, ToyMonster, Smyths Toys Superstores, Swizzels Sweets, Hampton Court Palace, TruffleShuffle and Universal Pictures.

If you’re looking for a copywriter for children’s brands who’s a wiz with wordplay and will give you a uniquely distinct personality, you only get that by working with me.

copywriter for children's brands

Dead good client feedback

They love working with a toy brand copywriter:

Your copy is just how we want it and always gets the buzz going before the product launch!”

Samantha Low, Toymonster

“When I needed support for a client with a chatty tone of voice, Matt sprung to mind immediately!”

Dave Harland, Copy or Die

“You’ve done everything you were asked to do. I’m really impressed and the LEGO team are too.”

Georgia Robson, Tall (LEGO)

Want copy that sounds great and gets you sales?

Work with a fun brand copywriter like me!

Fill in the form, email matt@indeliblethink.co.uk or call 07878464609

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