I Can Do That! Podcast

Claire & Al’s podcast, I Can Do That!, aimed at movie lovers and business owners, examines some of the more questionable business practices Hollywood puts on screen.

They needed copy for the homepage (which is the podcast description on podcast sites, so it’s not traditional homepage copy in how I’d write it for a business) and the About page. It needed to make it clear it’s for both audiences (which they were struggling to do) and also be fun and full of their personality.

For the homepage/podcast description, I started by making it clear who it’s for, which would double as an SEO search term for both audiences. I added some humour and movie references (YABBA DABBA DOO!) and explained exactly what the podcast is all about.

Oh, and the bit in quotation marks?

Claire says that at the start of every podcast, so I included it in the copy to build familiarity and trust in the messaging.

The About page needed similar copy, but also to cover the issues business owners have. Although it’s intended for two audiences, it’s primarily marketed to business owners on social media.

And once again, it’s filled with personality and movie references.

Fancy a listen?

Then visit the I Can Do That! web page or search for it on Spotify or Apple Podcasts.