Dragon Soop
Pun-tastic blog posts for a Scottish drinks brandThe project
Dragon Soop articles are amazing to write. They request upbeat, fun blog posts with personality and, when possible, puns. Based in Scotland, they’re a brand aimed at a younger demographic and ask for a chatty tone of voice
The outcome
Fun, announcement-style Dragon Soop articles in a chatty tone. Below is one for The Pig Wrestlers, a Rugby 7’s team. I was asked to include as many pig puns as possible – and I went the whole hog.
Matthew turns pieces around dead fast and follows the brief so well the first drafts are practically spot on in terms of content and tone of voice.
He’s very professional and communicates well.
I’d recommend him to anybody looking for a laid-back tone of voice copywriter.
Caroline Constable, Clink Creative (on behalf of Dragon Soop)
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