Communications & Content Plan

If your content marketing, outreach and PR is patchier than a pair of patched up pants, the Communications and Content Marketing Plan that brings your key messages, priority audiences, blogs, social media, press releases and outreach together.

So you know what to say, where to say it and who you’re saying it to for the next 90 days!

This is for you if you think:

• “We do good work, but hardly anyone hears about it.”
• “Our messaging is inconsistent.”
• “Our social media posting is sporadic at best.”
• “There’s never time to do any outreach.”
• “We want to get more press coverage but don’t know how.”
• “We want more visibility, but have no idea where to start.”

You don’t need a huge marketing team. You need a clear plan that tells you what to talk about, where to show up and how it all fits together.

You don’t get a simple content plan, you get an in-depth report with all of this included that shows you which week and month to do it, including when to circle back to any messaging and outreach.

Here’s what’s included:

Core communications messaging

We’ll define the key things your business needs to be known for. We’ll shape clear, repeatable messages that explain what you do, why it matters and why you’re the right choice. This gives every piece of content a stronger foundation and stops your messaging from drifting into stuff people aren’t interested in..

Audience and channel map

Not every message needs to be posted left, right and centre.

That’s just knackering!

This part of the plan breaks down:

• Who you need to talk to
• Where they spend time
• What they need to hear from you.

It helps make sure your marketing is targeted, not a hectic mess.

90-day content calendar

You’ll get a three-month content plan that shows you:

• What goes out
• When you post it
• Where you post it (or who to)

This might include LinkedIn posts, blogs, newsletters, social media posts, press releases, etc.

It’ll also also include when to follow up on any outreach and comms.

Social media and owned content plan

This section gives you the:

• Topics
• Angles
• Content ideas

So your channels are active and useful for your audience. This helps you to show up consistently and sound like yourself, without reinventing the wheel every time you post.

PR strategy and outreach opportunities

If you want even more visibility, then PR is the way to go. Yes, I’ll create a press release template for you, but that’s not all.

I’ll also flag the kinds of stories, press angles and thought-leadership opportunities that could help you get:

• Into trade magazines
• Featured in print and digital articles
• In local and national newspapers
• On local and national TV and radio

This isn’t guaranteed, but this part of the communications and content plan gives you a solid starting point for media outreach, partnerships and wider awareness-building.

Case study and testimonial plan

You’ve got amazing results that you should be turning into case studies. And then there’s all those top testimonials you’re never shouting about. 

But you reall should be including them in your comms.

I’ll show you how and when to share them across social media, ads and in your PR.

Testimonals and case studies especially build credibility, so you’ve really got to use ’em.

Events, Networking and workshops

If there are:

• Talking events
• Training sessions
• Networking opportunities 
• Workshops that could speak at, attend or use to raise your profile

This section pulls them all together.

They’ll help to position you as an expert while giving you more content to repurpose afterwards.

Case study and testimonials

You’ve got amazing results that you should be turning into case studies. And then there’s all those top testimonials you’re never shouting about. 

But you reall should be including them in your comms.

I’ll show you how and when to share them across social media, ads and in your PR.

Testimonals and case studies especially build credibility, so you’ve really got to use ’em.

You should invest in this plan if know they need to be more visible, but don’t have the time or headspace to work out where you need to be and when.

Having acontent plan:

• Saves you time
• Reduces guesswork
• Gives you a proper plan instead of a pile of half-finished ideas

It also helps you show up more consistently, sound more confident and make a better impression across loads of different channels and platforms.

You get also get a 90-minute strategy call, so I can get everything I need to create all of the above, so you get a clear road map for the next three month, so you can create the right content.

And for all of this for only:

£1,200

Want a proper communications and content strategy?

Work with a fun copywriter & content strategist like me!

Fill in the form, email matt@indeliblethink.co.uk or call 07878464609

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